5 Simple Ways To Increase Your Online Presence On Social Media Platforms
Whether you’re a business or simply an individual seeking recognition online, I have developed 5 simple ways to increase your online presence- potentially gaining a new client on the way, or even a new job opportunity.
Whether you agree or disagree with the fact that social media has great potential for everyone, no one can deny the fact that almost everyone uses Facebook, LinkedIn or Twitter at least once a day. Maybe even all three, oh and lets not forget Instagram (in the UK atleast).
This is why it is crucial to have an up-to date presence on all your current platforms. At the end of the day, you never know who may have a sneak peak at your profile.
Generating leads and actually getting those profits in, is undoubtedly a top priority for most businesses. Well how do we generate those leads? How can we use the opportunity World Wide Web has given us?
Simple. Be present, active, helpful and most of all HUMAN. The fact that most communication now occurs through online platforms, it is important to show genuine interest in your customers. This can be achieved through personal interaction whether it’s a simple answer to a question or a sincere acknowledgement of their presence.
This does not mean copying and pasting the same message to everyone on your list (you’d think its common sense, but many businesses still use this approach), hoping they will buy your product or service. No one likes to be bombarded with junk and believe me when I say customers know whether 1000 individuals also received the same message. I am not talking about e-mail marketing here, just social media platforms. You know when you receive those automated ‘thank you for the follow, please check out our website for the greatest product going’. Yeah that… that’s a sale lost. Not because your product or service isn’t good enough, but for the simple fact that you do not truly care about your customer. Or at least that’s the way it seems.
So here are 5 simple ways you can improve your online presence and gain a client or two.
Have that personal interaction with your customer. Take that extra minute to engage with him or her; no one wants to feel like they’re talking to a computer screen.
Share relevant, memorable content.
It’s not always about selling your product or service. Publishing something, which may simply be of interest to your target audience, I’d say is definitely the way forward.
Have social sharing buttons on all your published content
You have a great idea OR published an awesome blog. Everyone thinks so too. Let the world share it, embrace it and appreciate it.
Don’t just post something for a whole week and then leave one month out because you don’t have time. Remember ‘I don’t have time’ is just an excuse and the path to failure. Perhaps, you found plenty of time to publish new information the week before, so what happened now?
Learn and develop
The Internet is a powerful tool. Research; see what your audiences are looking for, what may be of interest to them. Share this information with your co-workers; everyone must be on the same page.