How to choose the right social media agency for your business
Overview of social media in the UK and social media agencies in general
In 2016, the UK’s population was just over 64 million and research suggests that social platforms reached 35 million users with a prediction to increase up-to 36.4 million by 2018. That is nearly 55% of the population! If your target market aims to reach millennials or even adults below the age of 50, the percentage is no doubt much greater.
This rapid increase in social media engagement also means that more and more businesses try to understand social media and use it to drive business growth. There are now also more social media experts than ever before who are willing to help you and your business grow with the right social media strategy or digital marketing techniques as a whole.
But how do you determine who’s the right fit for you? Which agency, freelancer or an in-house person can help you with brand awareness, reach and conversions online?
I’m sure many business owners ask themselves this question.
So, hopefully this article can be of great help for you and your brand if you are looking to hire a social media expert or an agency itself.
3 Main challenges business owners/ CEO’s and Directors face with social media
Before you hire a social media agency or ask for an expert’s advice make sure they are able to do the following:
- Measure your social media growth
- Provide analytics for ROI and explain it to you
- Reach the right audience and increase engagement
Measuring your social media growth
This includes measuring and analysing number of increased/decreased followers/fans on your social platforms, whether reach has increased or decreased compared to previous months, as well as level of engagement. Do you have more people clicking, commenting and sharing your posts compared to previous months? If not, why not? If yes, what content attracts your audience?
It is also useful to have a look at what your competition is doing and to see what content they share and what works for them. You can then test this with your audience.
Please keep in mind, it will take some time for your social media to work, especially if your business was receiving low engagement previously.
Be patient, measure and test to see results 🙂 ! If it’s not you doing it, make sure the person you hire is able to do it.
Spending money and not seeing Return On Investment (ROI)
If you are willing to invest money in paid social marketing, make sure to hire someone who is an expert in paid advertising otherwise you can very easily find yourself to have spent a ton of money with no ROI.
Make sure you work together to answer the following questions:
What is your main goal for this campaign? Is it lead generation or increased number of sales? If both, make sure to build a strong marketing and sales strategy.
Who is your ideal client?
What areas do you want to target?
A clear strategy and testing for paid advertising is essential if you want to see ROI.
Reaching the right audience and increasing engagement on social media
You or your social media expert must share content that is of interest to your audience. Using visual content for example is one way to increase and boost your engagement, especially video. It is predicted that this year, video content will represent 74% of all internet traffic. Also, research suggests that emoji is Britain’s fastest growing language, so this is also something you should keep in mind when producing content for your social media platforms 🙂 !
The promise which is not delivered
Although many experts and social media guru’s claim they will increase your profits, and yes they do, but as a business owner, director of a company or someone who is interested in the growth of a business, it is important to understand the following:
- Social Media helps with awareness, engagement and lead generation for your business.
- It is usually the first point of contact a new client will have with you
- Main aim for social media marketing should always be growth of a business rather than profit (understanding that social media helps revenue stream but should not be the main source of income is essential)
- Effective Customer Relationship Management (CRM), email marketing and your sales team is what drives sales. Social media is the force to make this happen effectively.
Social media is usually the first stage for your customer’s journey. Retargeting is used later on in the process (paid social media advertising), which helps you to secure the sale. Keep in mind this is only with customers who are interested in your product and already know your brand.
So before you hire anyone, set clear goals and understand what it is they have promised you. This way, you can avoid disappointment, any unnecessary conflict and can find the right social media expert for your brand :).
Are you now interested to find out how well your social media platforms are performing? Perhaps you want to receive recommendations on how to boost your social media engagement?
Claim your FREE social media audit by emailing me on firstname.lastname@example.org